I'm Waack – a product design leader with 11+ years of experience driving forward-thinking, AI-core solutions that are shaping the next era of work and employment in the ecommerce context at Komea, Loja Integrada.
Before this, I designed disruptive experiences for the Real Estate market at Luxury Presence, the award-winning company recognized for revolutionizing Real Estate with AI-led Nurture Technology.
Previously, I worked at XP Inc., a renowned financial broker in Brazil with over 20 years of market experience. There, I lead projects focused on rethinking the app experience to empower users who don’t use financial advisory services to find the best financial products for themselves.
Before this, I worked at Nubank, the biggest digital bank in Brazil. There, I worked at the Investments Business Unit of the company, designing, launching, and evolving the Caixinhas (Money Boxes) product, helping users save money while seeing it yield in a goal-oriented way, abstracting the complexity of the investment world. This project put Nubank on the map as one of the World’s 50 Most Innovative Companies of 2023 by Fast Company. I kept leading the evolution of the project and participating in parallel NDA initiatives there until my next challenge.
Previously, I worked at VTEX, a well-known worldwide e-commerce platform. There, I designed digital products for the retail community. Before that, I worked at Globo, the largest media-tech company in Latin America. There, I've helped to build products such as Globoplay, Gshow, and many others.
As a designer, I seek to understand business goals and user needs. My process involves crafting products based on data and lots of testing to identify and solve real problems. I believe in building solutions that scale through systems by articulating clear mental models that support long-lasting, pervasive experiences.
Above everything you just read, I believe in detangling chaotic scenarios with goodwill, teamwork, and a smile on my face. I think that together is always better than alone and that there are no things such as less or more important problems to be solved: when a group of talented people works together and is eager to build something great, opportunities are sizeless and major results are design-guided and always around the corner. And I'm here to collaborate with the team to reach them.
The road so far
XP Inc.
2023 - 2024
At XP Inc. I face the challenge of productizing the potential of financial advisory into digital experiences that are consumed in a self-driven way.
I empower mass retail investors by creating bridges between them and financial consulting that scales digitally and systemically through the designs I craft for their digital bank apps.
This involves challenges such as managing multiple stakeholders from different disciplines across the company, as well as technically leading cross Business Units projects. An example of this is the project I led to redesign and scale the experience of consuming investment product shelves.
Nubank
2020 – 2023
At Nubank, I worked in the company's Investments business unit, facing the challenges of democratizing investments for the mass retail public.
I was the product designer accountable for shipping the Caixinhas experience, one of the most significant projects ever launched by the company, which enabled users to organize money while seeing it yield, blurring the line between saving and investing.
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VTEX
2020 – 2021
At VTEX, I was responsible for tackling challenges related to VTEX's Orders Management System. This module is one of the platform's core experiences, and it's used by millions of retailers daily to orchestrate their stores' orders.
The OMS is the place where all VTEX's systems meet and provides actionable information for users to administrate their clients' orders. This required me to focus on building a strong information architecture base for my artifacts, as well as to systematically think about my solutions and how they are reasonably interconnected with other VTEX products.
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Globo
2016 – 2019
At Globo, I had the opportunity to design diversified segmented products such as Globoplay (video streaming), Gshow (entertainment news portal), and Globoesporte (sports news portal).
Given that different segments presented different challenges, I was able to develop essential skills such as developing digital products in a data-oriented way, which empowered a designer to think pragmatically and assertively.
I also worked on news portals that requested consistent experiences between one another, which allowed me to develop my sense of designing for scalability and enhanced my systematic way of thinking. This enabled significant contribution to the company design system, using it as a tool to design disruptive solutions with speed and quality.
Articles
Sharing experiences with other professionals is a personal passion of mine.
Here are a couple of articles I’ve written in the context of being a product designer in the past years.
A new phase as a designer
Reflections on changing companies and dealing with getting out of our comfort zones.
Read
How surviving cancer made me a new professional
Setting the proportion of things have in our lives and how we let them affect us and our jobs.